DRINKS

WRITING & COLLABORATIONS

I’ve been working as a professional scribe since 2006, when I took my first job in print news. I’ve since run the gauntlet of wordsmithery, from subediting magazines to editing books and penning advertorial, editorial and corporate copy – in-house and remotely, in both print and online.

I’ve won several awards for my work, so people seem to think I know what I’m doing.

I am currently freelance, focusing on drinks-related features. I have bylines in Daily Maverick, Food24, Eat Out, Crush, Rumporter, Tales of the Cocktail, The World’s 50 Best and others, and am always open to more – please reach out if you have a commission for me.

Unfortunately, I don’t have the capacity to cover all the samples I receive or events I attend. If you’d like to secure exposure, I offer paid social-media collaborations. Drop me a line to discuss.

#52 BAR WORLD 100, 2022

Spirits

Education & Entertainment

I’m a qualified WSET educator, spearheading the spirits programme at the International Wine Education Centre under the guidance of award-winning instructor Cathy Marston. We run both public and private courses – if you’d like to set something up for your team, let me know.

I also run Bar Unity, a bartender-training programme for disadvantaged youth that I co-founded along with industry veteran Kurt Schlechter. If you’d like to invest in tomorrow’s drinkslingers, we’re always on the lookout for sponsors.

I absolutely love conducting guided corporate tastings and drinks-related team-building events. These can take the shape of a spirits 101, or fun, interactive classes like ‘Martinis 3 Ways, where attendees learn how to make their own Martinis.

Additionally, I’m always excited about putting together bespoke masterclasses and presentations. Get in touch should there be something you’d like me to speak on.

cocktails & SPIRITS

Judging

I’ve been lucky to be invited to judge many cocktail competitions over the years. It’s incredibly satisfying for me to watch competitors grow, particularly when I can see that they’ve taken on the feedback I’ve given them.

Having judged a wide range of competitions, from Diageo World Class to Rémy Martin Bartender Talent Academy, I’m also equipped to set them up, from bartender buy-in to event execution; reach out If this is something you require.   

As a trained spirits educator and taster, I also judge spirits competitions, including global affairs like the International Sugarcane Spirits Awards.

I judge cocktail bars too, and hold the position of Academy Chair (Africa South) for the World’s 50 Best Bars, frequently travelling to bars around the globe.

Furthermore, I to sit on multiple other industry panels, including both Middle East Africa and Writing and Media for the Tales of the Cocktail Spirited Awards.

While having a voice in who gets an award is an enormous honour, my favourite kind of panel is one that offers upliftment, so please keep me in mind for any committees that offer scholarships and so on to those in need.

Liquor INDUSTRY

Consulting

I thoroughly enjoy providing insight into brand and bar matters. With my background in journalism and content production, I have a special knack for brand positioning, tone and marketing collateral. 

I can also assist with competitor analysis, marketing strategy, bartender activations, awards programmes or simply intel on how the bar industry works.  

I don’t just work with brands though, I take on all sorts of roles in the consulting space, such as acting as Africa Ambassador for the San Francisco World Spirits Competition, which entails promoting the event across the continent.

If there’s something you need help with, just drop me a line, and I’ll see if I can assist.

Kindly note, though, that I reserve pro-bono work for the various committees I have the honour of sitting on, industry-upliftment programmes, mentoring and philanthropic causes.