Don’t miss the chance for your label to shine! Entries for the Label Design Awards 2020 are now open. Visit Winemag.co.za to view details for the three label categories, namely wine, beer and spirits, and to complete the entry form.

Don’t miss the chance for your label to shine! Entries for the Label Design Awards 2020 are now open. Visit Winemag.co.za to view details for the three label categories, namely wine, beer and spirits, and to complete the entry form.

The awards are proudly sponsored by self-adhesive label supplier Rotolabel and are convened by secondary sponsors, including UPM Raflatac, Synchron, Kemtek and HP Indigo. 

The motivation for the competition is to reward outstanding design as an influence on wine, beer and spirit purchases. All relevant South African producers and design studios are invited to enter by the deadline of 19 February 2020. An entry fee depending on category applies.

Distinguished judges representing the various drinks sectors, as well as design, have been appointed. Judging criteria include originality of concept, execution, shelf appeal and effectiveness as a piece of communication. A series is defined as a sequence of products which combine so that the whole is greater than the sum of the parts.

Wines will be judged in four categories:

  • under R80 a bottle
  • over R80 a bottle
  • over R500 a bottle and
  • labels forming a series – no price constraints.

Beers will be judged in two categories:

  • single labels and
  • labels forming a series.

Spirits will be judges in two categories:

  • single labels and
  • labels forming a series.

Wine, beer and spirits must be produced in South Africa; commercially available; and the minimum stock requirement is 50 six-bottle cases. Each entry must be accompanied by a 150-word creative rationale.

After official judging, finalists will then be displayed on Winemag.co.za for a set period to allow for consumer voting to determine a ‘People’s Choice’ winner. The award ceremony takes place on 18 March 2020.

The entry form is available online here, and closing date is 19 February 2020.