Drinks International, one of the most trusted and respected drinks journals, has announced the top ten trending gin brands in the world in the Brand Report 2020. Inverroche has been named alongside some of the category giants from across the globe.
Founded in 1972, Drinks International prides itself on polling the world’s most elite bars on all spirits categories, every year. This year was not different as the powerhouse, independent editorial content team did it again, touching on trends such as the pink gin bar call, volume wars between the giants and the top 10 trending gin brands.
The results of this report are the culmination of a questionnaire posed to 106 bars around the world, each cherry picked to take part based on their performance in global bar awards. They aim to find out not only which brands sell best, but also what’s trending. These two data sets give them an insight into the brands that are doing the most volume and the brands that are hot right now. In short, it’s a snapshot of the buying habits of the best bars in the world.
You may ask, ‘How do they determine the best bars in the world?’. Well, this description comes with a definition: the world’s best bars are those that have been shortlisted for major global awards in the past three years.
According to DI’s data, Inverroche, the pioneer of the African luxury gin brands, sits comfortably at number eight on the trendometer – not yet competing in the volumes of the global dominants, but hoping to do so with the promise of expansion in 2020.
Lorna Scott, the founder and CEO of Inverroche, weighs in on the results: ‘The number one common driver in the trending gins list is the authenticity of the brands, each brand has its own strong provenance and history. Another main point is the quality and integrity of the liquid remaining consistent during their journey to the top.
Trends are driven by these aspects controlled by the brands themselves, but then amplified through the rock-solid relationships cultivated with international drinks opinion leaders and Influencers such as Travis Kuhn (of the brand new Vicious Virgin tiki bar in Cape Town), Kurt Schlechter (of famed Cause & Effect brandy bar in Cape Town) and Michael Stephenson (of well loved Lucky Shaker in Durban). Their respect, skill and innovation has sent waves through the global industry, and the unwavering support of such individuals intensifies the origin story as well as our gin’s character.’
Here we see the power of the consumer engagement with these icons behind the bars and how they truly are the pioneers of trends.
Inverroche plans to solidify its distribution in Sub-Saharan Africa, the UK and the USA while maintaining exports to 15 countries worldwide over the next year, and thus will become a strong contender for both data sets. Lorna Scott expresses her thanks to the team at Drinks International for this amazing accolade.